Knife Club: The Power of Hype Marketing

We explore the intentions and hype of punk rock’s new, secret band Knife Club.

Written by Sarah Williams.

It’s likely that by now you’ll have heard of Knife Club. Their distinctive switchblade graphics and their provocative ‘#WhoAreKnifeClub?’ hashtag have been spread across social media since August 2019.

They have been announced to play enviable slots on big name festivals like Manchester Punk Fest and Rebellion, plus a smattering of club gigs, beginning with a spot high up the bill at April’s edition of Garlic Bread Club at Manchester’s Retro Bar

How is it possible for a band to exist, get bookings, tease an album recording and create so much controversy… without anyone knowing who they are? Continue reading “Knife Club: The Power of Hype Marketing”