Written by Sarah Williams.
It’s likely that by now you’ll have heard of Knife Club. Their distinctive switchblade graphics and their provocative ‘#WhoAreKnifeClub?’ hashtag have been spread across social media since August 2019.
They have been announced to play enviable slots on big name festivals like Manchester Punk Fest and Rebellion, plus a smattering of club gigs, beginning with a spot high up the bill at April’s edition of Garlic Bread Club at Manchester’s Retro Bar.
How is it possible for a band to exist, get bookings, tease an album recording and create so much controversy… without anyone knowing who they are? Continue reading “Knife Club: The Power of Hype Marketing”