Interview: Knife Club reveal their identity with video & album launch [Exclusive]

DIY punk rock’s most mysterious band, Knife Club, reveal their identities, tell us all their secrets and launch their new video and album!

Interview by Sarah Williams.

Knife Club are the most mysterious punk band of 2020 – teasing live shows and recordings without ever revealing who they really are. If you’ve missed the hype, we posted an article speculating about their identity (sorry folks: we were in on the joke the whole time).

Today you can finally learn the identity of the band! Our interview below sheds light on the whole affair. To celebrate, they’re launching pre-orders of their first full-length album We Are Knife Club available from TNSrecords.

Watch this video right to the end, and read the interview below to find out exactly who Knife Club are and what they’re all about!

You can finally tell the world who you are! Introduce yourselves for us.

We are…! Continue reading “Interview: Knife Club reveal their identity with video & album launch [Exclusive]”

Knife Club: The Power of Hype Marketing

We explore the intentions and hype of punk rock’s new, secret band Knife Club.

Written by Sarah Williams.

It’s likely that by now you’ll have heard of Knife Club. Their distinctive switchblade graphics and their provocative ‘#WhoAreKnifeClub?’ hashtag have been spread across social media since August 2019.

They have been announced to play enviable slots on big name festivals like Manchester Punk Fest and Rebellion, plus a smattering of club gigs, beginning with a spot high up the bill at April’s edition of Garlic Bread Club at Manchester’s Retro Bar

How is it possible for a band to exist, get bookings, tease an album recording and create so much controversy… without anyone knowing who they are? Continue reading “Knife Club: The Power of Hype Marketing”