Guest Article by Joe Tilston, originally published at Merch Stall.
The weather is getting better, this can mean only one thing: festival season is upon us once more. Are you ready?
Is this your band’s first year playing a festival, or are you on your 10th run through the circuit? No matter how well versed you are, you need to give your merchandise preparation some serious thought. Too often I’ve found myself two weeks before the first big festival date of the year, and we haven’t got any new designs drawn (never mind ordered!), once again making an already stressful situation far more complicated than it needs to be.
So learn from the mistakes of those that have made them before you: prepare!
Keep it simple. It’s easy to get carried away on a merch stall at your own show or a support gig when there are only three bands, but at festivals all the pins, badges and lighters, bumper bonza deals and mega collections should disappear. You want to get through the queue as fast as you can, so show some restraint. If someone wants to haggle or make a deal, let them, but keep the options for people to look at. Simple: t-shirt price, CD price, vinyl price. Done.
Do you have a merch person available to join you? Have you made sure there is space for you to sell your merch; do you need to book it? Make sure whoever is selling your merch is able to spend most of the day there. People will be looking to buy merch all day, not just right after your set. That said, some festivals will only give you a small window to sell, so be prepared for that and communicate it on stage!
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